Coke and P&G sit on their PR plans

CINCINNATI: PR mavens salivating over the thought of grabbing new business from a joint venture being created by Coca-Cola and Procter & Gamble need to be patient.

CINCINNATI: PR mavens salivating over the thought of grabbing new business from a joint venture being created by Coca-Cola and Procter & Gamble need to be patient.

CINCINNATI: PR mavens salivating over the thought of grabbing new business from a joint venture being created by Coca-Cola and Procter & Gamble need to be patient.

The new entity, which doesn't even have a name yet, faces six to eight months of regulatory review before it is likely to begin operating and reviewing PR needs.

Coke and P&G announced on February 21 the formation of the new company.

Each firm will own half of the venture, which is expected to have annual sales of dollars 4 billion. Both companies expect the new venture to introduce new products - spelling ample future PR opportunities.

Internal PR staffing for the new company remains undecided, said Rob Baskin, director of corporate media relations and global communications at Coke. And rather than take on outside public affairs help to shepherd the new company through the DC regulatory maze, the two consumer goods companies are using their existing Washington staffs.

Of the firms' existing brands, P&G's Pringles and Sunny Delight are handled by Porter Novelli, Chicago; and Coke's Minute Maid is handled by Ogilvy, according to Dan Schafer, director of public affairs at Minute Maid in Houston.



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