Biz360 will deliver real-time monitor

SAN MATEO, CA: Biz360, a Silicon Valley start-up, has launched a new product that enables companies to monitor media coverage and online buzz in order to measure the effectiveness of PR campaigns.

SAN MATEO, CA: Biz360, a Silicon Valley start-up, has launched a new product that enables companies to monitor media coverage and online buzz in order to measure the effectiveness of PR campaigns.

SAN MATEO, CA: Biz360, a Silicon Valley start-up, has launched a new product that enables companies to monitor media coverage and online buzz in order to measure the effectiveness of PR campaigns.

Market360, a subscription-based ASP (software that is hosted on an outside server and accessible to subscribers via the Internet), claims to be the first tool of its kind designed specifically for PR practitioners.

At a cost of dollars 20,000 per month (based on three users), the service automatically gathers news and usenet mentions about an industry, processes the raw data and spits out detailed analyses. These reports measure such things as how much media coverage a company is generating in comparison to its competitors and how often key messages are cited within such coverage.

Unlike traditional and Web clipping services, users receive real-time access to such data and reports, enabling them to adjust PR efforts accordingly.

In addition to measuring effectiveness, Market360 assists in the development of PR efforts by generating lists of journalists following a particular industry segment, showing those who have covered competitors and citing the analysts those reporters quote most often.

Since its official debut at the DEMO 2001 conference last week, Market360 has already signed up two subscribers: San Francisco-based e-learning company Digital Think and Santa Clara, CA networking giant 3Com. Biz360, which is backed by Granite Ventures, hopes to target professionals on the agency side as well as corporate users.

Digital Think corporate communications director Derek Gordon said: 'When you rely on your agency to do all your analysis, it's in their best interests to make sure the results look a certain way. With this you can really hold their feet to the fire and say, 'We're getting all these hits, but we're not actually getting the message across. How can we change that?'



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