Alliente win fits with Metzger's tech survival strategy

BOULDER, CO: Alliente, Hewlett-Packard's e-procurement spin-off, has selected Metzger Associates as its PR agency of record.

BOULDER, CO: Alliente, Hewlett-Packard's e-procurement spin-off, has selected Metzger Associates as its PR agency of record.

BOULDER, CO: Alliente, Hewlett-Packard's e-procurement spin-off, has selected Metzger Associates as its PR agency of record.

The Colorado Springs-based company began operating independently in February 2000. A b-to-b service provider, Alliente offers electronic procurement solutions and management.

Metzger will provide media relations and financial communications support for the company. John Metzger, the agency's CEO, declined to say what the budget for the account will be.

'We will be doing strategic planning first, to help determine the tactics that we lay out,' he said.

He explained that his hi-tech agency had managed to avoid some of the problems associated with the economic slowdown.

'We made a real strategic effort to determine what types of industry categories are going to be growth industries, what sectors are really going to make a difference,' he said, adding that Alliente's e-procurement business fits into that model. 'This is what I think of as true e-commerce - not selling dog food on the Web, but things like e-procurement that will increase national and global productivity, saving people time, money and effort.'





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