New CTC division to analyze things

CHICAGO: Corporate Technology Communications (CTC) is launching a new division, Analyst Advantage, to offer workshops, reports and seminars to help the company better communicate with industry analysts.

CHICAGO: Corporate Technology Communications (CTC) is launching a new division, Analyst Advantage, to offer workshops, reports and seminars to help the company better communicate with industry analysts.

CHICAGO: Corporate Technology Communications (CTC) is launching a new division, Analyst Advantage, to offer workshops, reports and seminars to help the company better communicate with industry analysts.

Analyst Advantage has already held one free seminar featuring a Forrester Research analyst and is planning a March 21 workshop, dubbed 'Analyst Advantage Boot Camp.' The dollars 495-per-person workshop will review how to establish industry analyst relations and how to measure returns on such programs.

CTC already has a five-person analysts relations practice that works with clients on analyst issues. However, Analyst Advantage, which will be staffed by the same five-person team, is expected to attract non-clients.

The new division should appeal to 'companies that are too small, are start-ups, or don't have the budget to bring a PR agency on-board,' said Craig Dooley, the CTC principal who heads up the new division.

Paul Rand, CTC's president, said the new service is not an attempt to find more revenue. His firm's revenues reached dollars 8.7 million last year compared to dollars 4.7 million in '99 and he predicted 10-20% growth this year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.