PRWeek's hacks have been whistling 'It's a hard-knock life' from the Broadway show Annie for a few days now, ever since receiving a press release about new agency hirings which brought to mind the poor little child laborers scrubbing floors on their hands and knees, and under-age miners, faces streaked with soot, celebrating their eighth birthdays deep in the shafts.
The heady, pre-labor law days were conjured up as ClickZen's CEO is the elder statesman of the nauseatingly successful Internet ad agency (whose sales topped dollars 1.5 million in 2000) at the ripe old age of 17. The president is 16 and two new 'senior' hires are in high school.
The release unabashedly reveals how today's youth is 'born tapping on computer keyboards rather than kiddie pianos' and 'working the Internet like it's their native tongue.'
We can hear it now: 'Mrs. Hannigan! Mrs. Hannigan! I'm getting RSI!'