When he got his cause's new spokesperson an interview with The New York Times, do-good-er Alan Gutworth thought he'd finally hit the big time in promoting 'Catch a Dream,' his plan for a youth vocational program.
The 1,000-word story and a photo made it into The Times. Trouble is, Gutworth's spokesperson, the infamous octogenarian Abe Hirschfeld, who owned the New York Post for just six days, was so busy promoting himself, he forgot to mention 'Catch a Dream.' When the reporter asked him why his PR firm, Zlokower Company, had arranged the interview, Hirschfeld, who has served six months of a two to three year sentence for offering dollars 75,000 to a hitman to kill his former business partner, was quoted saying he had no idea.
'It was a good human interest story about a multimillionaire who went from Le Cirque to eating chicken wings,' Gutworth said of The Times article.
'But it was supposed to be the first interview to talk about 'Catch a Dream.''
Harry Zlokower said he could relate to Gutworth's predicament, having represented Hirschfeld for the past two years. When asked about the biggest challenge in convincing reporters to interview a man who was the subject of a staff revolt at the New York Post and was caught by TV cameras spitting on a Miami Herald reporter, Zlokower said incarceration has made a publicity-hungry client even more eager to share his views on everything from his prison-length beard to problems in the Middle East.
'It's important to him to communicate to the outside world his state of being, his health, his views and that he's very much a player,' said Zlokower. Next week: Hirschfeld co-presents Oprah?