Boston agencies to pool resources

BOSTON: The Boston market will soon have a new PR player on the scene. Jackson & Company, an independent consumer PR firm, is to merge with Clarke & Company, a shop specializing in PR for blue-chip businesses.

BOSTON: The Boston market will soon have a new PR player on the scene. Jackson & Company, an independent consumer PR firm, is to merge with Clarke & Company, a shop specializing in PR for blue-chip businesses.

BOSTON: The Boston market will soon have a new PR player on the scene. Jackson & Company, an independent consumer PR firm, is to merge with Clarke & Company, a shop specializing in PR for blue-chip businesses.

The new, 42-person agency will have projected annual billings of dollars 6 million, ranking it 12th among the city's PR firms.

Jackson will move its client list and all 10 of its employees to Clarke; and Sally Jackson, currently the firm's president, will take the title of EVP. She will oversee a consumer-business division at the new firm, which will be known as Clarke & Company.

Jackson said motivations to sell her company included an expected office rent increase and a broken ankle, which she explained gave her time off work to think. But she said a main factor was a cut-off date she had set for herself 10 years before at her agency's 10th anniversary.

'It was just imaginary but it got me thinking,' said Jackson, who said she was approached by global communications conglomerates but wanted to keep her business local.

Jackson said the Clarke merger allowed her to work at a local agency with bigger and better resources, while providing herself with a long-term exit strategy.

Brian Delaney, president of Clarke & Company, said his firm was attracted to Jackson's capabilities and client list, which includes Samuel Adams Boston Lager and Sprint PCS.



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