WASHINGTON: In the increasingly deregulated market, more than 550
electric cooperatives have joined forces to form Touchstone Energy,
which will provide customers with 'a superior power source.' The new
alliance is seeking a PR firm.
An RFP is doing the rounds for the account, which is said to be worth
close to dollars 500,000, according to an agency that declined to
The goal is to communicate 'the unique characteristics that convey the
special nature of cooperatives.'