NEW YORK: UBS PaineWebber, as part of a PR push to promote its new
name, partnered with Talk magazine last week to host the Talk-UBS
PaineWebber Innovators and Navigators Conference at the Bacara Resort in
Santa Barbara, CA.
Donna Peterman, managing director communications and marketing UBS
Americas, said the conference was chosen as the first outreach beyond
media releases to promote the new name because it would be attended by
influential luminaries in business, media, entertainment and
By month's end, UBS Paine Webber plans to mail releases and new logo
merchandise to 600 media outlets. The company has already created client
mailings and a blast e-mail of its new logo to broadcast outlets.
Peterman said the name change has been relatively easy to promote, since
it is a logical name and shows the post-merger global reach of UBS
PaineWebber, which was formed by UBS Warburg's acquisition of Paine
Webber in November.
UBS Warburg still exists as a separate company.