Tech specialist firm joins the PN family

SAN FRANCISCO: Porter Novelli has purchased Tsantes & Associates, a

PR firm that specializes in advanced technology, expanding the agency's

presence in that sector in spite of the industry's financial


PN's tech practice, called PNCG, was formed in January 2000 out of the

agency's partnership with Boston-based Copithorne & Bellows PR.

Tsantes has worked as PR consultant to semiconductor clients as well as

other advanced technology firms. The firm, with a staff of 25, will

continue to operate under its own name until later this year. No job

losses are expected as a result of the deal.

The two agencies are working together on the newly acquired business for

Analog Devices, which is managed out of PN's Boston office. The client

is a dollars 2.8 billion integrated circuit company.

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