NEW YORK: PanAmSat has brought in a new global corporate
communications chief to firm up its message and identity at a time when
the future of its largest shareholder, Hughes Electronics, is under
Scott Tagliarino replaces Dan Marcus as vice president of corporate and
marketing communications. Marcus is understood to have quit to become an
As part of his PR strategy, Tagliarino is considering hiring agencies
outside the United States to help reaffirm PanAmSat's position as the
world's biggest commercial satellite network.
Until this appointment, he had been working as a managing director at
Omnicom corporate PR agency Gavin Anderson. And prior to that, he was
general manger of Hill & Knowlton's New York office and president of the
corporate financial division at Edelman, working with clients such as
Viacom and Samsung.
His responsibilities at PanAmSat include all PR functions, as well as
advertising, corporate marketing, creative services and corporate events
'This is a dynamic organization dealing with a lot of rapid change. It's
a very exciting place to work, ' he said.
Hughes Electronics, which owns 81% of PanAmSat, has been exploring a
deal which would allow it to acquire News Corp's satellite assets.
Reuters reported early this month that Hughes could also be spun-off
from its parent, General Motors.