NextCard closer to PR agency choice

SAN FRANCISCO: NextCard, a publicly traded San Francisco company

that provides credit cards over the Internet, has entered the final

round of a PR agency review that began in December.

According to industry sources, NextCard has heard final presentations

from three agencies vying for what is rumored to be nearly a dollars

500,000 account. VP of corporate communications Camille Lepre declined

to comment on the review or any of the public relations firms that were

invited to pitch. However, Edelman's San Francisco office, known for its

work with other financial services clients such as Charles Schwab, is

said to be one of the finalists.

Recently cited by RSI Investment Management in San Francisco and by San

Francisco Chronicle financial columnist Kathleen Pender as one of the

few b-to-c Internet stocks expected to survive the dot-com shakeout,

NextCard has handled its PR in-house for the past year. Before that,

Alexander Ogilvy served as the PR agency of record.

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