NEW YORK: Manning Selvage & Lee has poached Virginia Cartwright
from Text 100 to be MD of its global tech practice.
Cartwright will leave her position as MD and VP of Text 100's New York
office in April.
Ryan Donovan, currently Text 100's GM in San Francisco, will serve as
New York's interim GM until a permanent replacement is found.
'It is an amazing opportunity,'Cartwright said. 'It's one of those roles
that doesn't come along very often in your career.'
Cartwright will concentrate primarily on expanding current client
relationships and serving as a senior counselor for worldwide tech
clients, including IBM, Sitel and Commtouch Software.
She said one of the toughest challenges in global tech PR is bridging
cultural differences. 'It is essential that you have good local people
and resources to understand and communicate with the headquarters about
the cultural nuances of that market,' she said. 'You cannot expect a PR
program devised in the US to work in every market in the world.'