MS&L snaps up Text 100's Cartwright

NEW YORK: Manning Selvage & Lee has poached Virginia Cartwright

from Text 100 to be MD of its global tech practice.

Cartwright will leave her position as MD and VP of Text 100's New York

office in April.

Ryan Donovan, currently Text 100's GM in San Francisco, will serve as

New York's interim GM until a permanent replacement is found.

'It is an amazing opportunity,'Cartwright said. 'It's one of those roles

that doesn't come along very often in your career.'

Cartwright will concentrate primarily on expanding current client

relationships and serving as a senior counselor for worldwide tech

clients, including IBM, Sitel and Commtouch Software.

She said one of the toughest challenges in global tech PR is bridging

cultural differences. 'It is essential that you have good local people

and resources to understand and communicate with the headquarters about

the cultural nuances of that market,' she said. 'You cannot expect a PR

program devised in the US to work in every market in the world.'

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