LAST CALL: Questions & Answers - Linda Duttenhaver

She's grown up through numerous industry fads, from watching the

mighty computer evolve from the clunky 8' diskette days, to having her

ankles nibbled by Razor scooters. Meet Linda Duttenhaver, director of PR

for Encore Software Describe the company you work for Encore Software is

an LA-based publisher of education, game, reference and impulse

software. Products include a Kaplan test prep, Golden Books storybooks,

National Geographic guides and best-selling math titles. Founded in

1994, Encore Software has a vibrant entrepreneurial environment, yet has

75 employees and revenues of dollars 35 million. It's a very fun place

to work!

What do you do there? I manage corporate and product PR - everything

from placing corporate profiles, working trade shows and building our

brand visibility to writing corporate background materials and securing

product reviews.

How do you make a difference? Well, I'm someone to whom all those phone,

e-mail and mail inquires that no quite knows what to do with can be


Tell us something amusing about your company Everyone rides around our

offices on Razor scooters! This is very convenient considering our large

space and concrete floors.

What is your greatest achievement? Placing a cover story in


It was entitled The Learning Revolution.It discussed how learning was

changing in schools, and how educational software played a major role in


How did you get into PR? I loved to write, so I started out working as

an editorial assistant at a magazine. In that position, I interfaced

quite a bit with PR people. That was when I realized I wanted to do what

they were doing! I was fascinated by how information was presented and

impressed by the enthusiasm of almost every one in PR that I met.

What would you do if you didn't do what you do? I'd be a


I enjoy creating images of landscapes, capturing the play of light and

snapping candid shots of people when they're happy. These images are

souvenirs of precious moments in time that can never be duplicated.

What is the best invention of all time? Chocolate, because it brings so

much joy to so many people, and the telephone, because it revolutionized


Name one thing about your past that people would be interested to learn

I started my PR career at the very beginning of the PC industry. That

was when there were 8' diskettes, word processing was a revolutionary

concept and there was no such thing as the Internet. It has been great

to be actively involved over the past 20 years in the evolution of the

PC industry.

What will you do when you retire? I will travel! There are so many

places I want to explore: South America, Southeast Asia, Africa, to name

a few.

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