You're working for Taiwan's Government Information Office and
you're given a brief 'to boost global awareness of Taiwan's special
achievements and unique international situation.'
Trouble is, your bosses have little appetite for flying expensive PR
companies to Taipei, putting them up in five-star hotels and paying them
vast amounts of money to come up with a slogan.
What to do? Here's the genius solution the PR guys came up with: put a
contest on the Internet and award the winner dollars 2,000, a laptop
computer and a trip for two to Taipei.
Under the headline 'Turn your words into cold cadollars h,' the
Taiwanese government set up a Web site asking for slogans under four
different headings, ranging from 'Taiwan's positive role in the
international community' to 'Taiwan: A thriving democracy.'
The office was 'overwhelmed with catchy, punchy slogans,' and posted the
top 30 entries online (http://th.gio.gov.tw/slogan/), where visitors can
vote for their favorites.
In front now are 'Our roots may be in hi-tech, but our leaves remain
lush and green' (106 votes); 'How can the world community promote
democracy while hiding its best model?' (79 votes); and 'Small and
powerful like a microchip. Green and precious like a jewel. Taiwan - the
wonderland' (58 votes).
Posters to Gen X Web site Plastic.com, however, were less
Their suggestions ranged from the vaguely possible ('Taiwan: The new
West Berlin'), to the unlikely ('Mother: China, Father: Japan ... Uncle:
Sam') and the downright rude ('Taiwan: We have copies of stuff you
haven't even invented yet!')
Winners will be announced tomorrow (March 20)