No, it has nothing to do with 'mad cow disease,' but the US Forest
Service has banned hundreds of cattle owned by Anheuser-Busch from
California's publicly owned Sierra Nevada meadows.
According to the San Jose Mercury News, private citizens were paying
dollars 80,000 a year for the cows to roam free, while the
billion-dollar brewer (dollars 12 billion in sales last year) was paying
only about dollars 4,700 in annual fees.
Environmental groups, including the Natural Resources Defense Council,
the Sierra Club and fishing group California Trout, had lobbied hard for
the bovine eviction and cheered the decision as a PR triumph. Busch
officials have not announced whether they will appeal to the Forest
Service's regional headquarters, file suit or take other action.
PRWeek, meanwhile, is curious as to the fate of the poor bovines.
Perhaps we can see them appear in the next ad campaign: 'Whassup?' 'Oh,
watching the game; chewing the cud ...'