SAN JOSE, CA: After submitting itself to the first ever independent
test of its Internet routers, Cisco Systems declared itself the winner.
The problem? That wasn't the survey's conclusion.
On March 12, content site Lightreading.com, which commissioned the
report, issued a press release headlined: 'Juniper beats Cisco in first
test of Core Routers.'
However, Lightreading.com and partner Network Test (NT) were astounded
the following day when they saw Cisco's rather more positive take on the
survey under the title: 'Cisco Reconfirms Leadership in Test of High-End
Routers.' They responded on the wires on March 14, blasting Cisco's
findings as inaccurate and misleading. NT president Dave Newman's
signed-off quote was used out of context, and said Cisco did very well
and 'had no need to spin it the way they did.'
Cisco PR manager Tom Galvin told PRWeek: 'Let's keep the media out of
this. Out of respect for Mr. Newman we'll have our conversations with
him.' Galvin said Cisco stood by the release, though he admitted it had
mislabeled one test and it would be corrected.