CEO of McDonald's speaks out on BSE

OAK BROOK, IL: McDonald's sent a message to the public last week

that it is working to ensure mad cow disease (BSE) will not become an

issue in the US - in the same week as it issued a profit warning due to

these very fears in Europe.

The fast food giant has publicly directed its beef suppliers in the US

to prove they are complying with federal regulations on feeding cattle

by April 1.

The company issued no press release on the subject. But news of its

safety effort appeared in the AP in the same week that it warned full

year earnings might be two to three cents per share below forecasts.

'The effect of consumer concerns regarding the European beef supply has

persisted longer than we expected,' said CEO Jack Greenburg in a


The National Cattlemen's Beef Association has backed McDonald's effort

to educate suppliers and consumers. 'We all have to work together to

make sure we are protecting consumers,' said Carol duBois, director of

public affairs. The American Meat Institute also plans to issue a

statement ensuring certification.

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