CHICAGO: Amy Heinemann, former director of marketing for the
International Dairy Foods Association in Washington, DC, has moved to
Chicago to work as a group manager with her agency, BSMG. In her eight
years at the association, Heinemann oversaw the work BSMG did on the
Milk Mustache campaign, also working with ad agency Bozell on its
celebrity Milk Mustache advertising.
At BSMG, Heinemann will oversee account teams working on two Kraft Foods
brands, on Enfamil baby formula and on a Johnson & Johnson drug,
Procrit, used to treat the anemia brought on by chemotherapy.