SAN FRANCISCO: SparkPR, pledging to stay the start-up course
despite a plummeting Nasdaq, has announced the addition of three new
pre-launch tech companies to the client roster.
Bang Networks, a well-funded venture that boasts Netscape's Marc
Andreesen as a board member, selected the tiny San Francisco boutique
over eight competing firms, including Burson-Marsteller and Hill &
Knowlton's Blanc & Otus. Also signing with Spark PR are Rearden Steel, a
new company from WebTV inventor Steve Perlman, and Danger Research, a
privately held upstart in the wireless space.
'Now that all the bigger agencies have been burned and are shying away
from the start-up market, we can have our pick of the best,' said
SparkPR partner Chris Holten-Hempel, who said her firm was still taking
stock as partial payment for its work with the pre-IPO companies.