Sitrick has change of heart about sale

LOS ANGELES: Sitrick & Company has taken itself back off the market

after hiring investment bank Wasserstein Perella to investigate

potential offers and look at how its employee compensation plan would

affect a buy-out.



Chairman Michael Sitrick said to remain independent was 'in the best

interests of our clients, employees and the firm.'



The agency is now looking to acquire in the financial and technology

arena, in both New York and northern California. Sitrick's 2000 revenues

are reported to be around dollars 15 million.



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