LOS ANGELES: The California Children & Families Commission (CCFC),
an organization funded by proceeds from California's Prop 10
fifty-cent-per-pack cigarette tax that sets out to educate the public
about the hazards of smoking to young children and pregnant women, has
awarded its dollars 36 million public relations contract to incumbent
Rogers & Associates.
The Los Angeles-based PR and public affairs agency defended its position
against Porter Novelli Goddard-Claussen.
The CCFC contract, which spans three years and will include a concerted
effort to reach the state's growing Hispanic and non-white populations,
is widely considered to be one of the largest such programs for a
While Rogers will act as lead agency, several other subcontractor firms
will share in the windfall, including Imada Wong to handle Asia-Pacific
communications, Bauman/Curry for outreach to the African-American
audience and IE Communications for stakeholder communications.