LOS ANGELES: Pixar, the computer-animation studio behind hit movies
Toy Story and A Bug's Life, has handed its PR business to Golin/Harris'
San Francisco and Los Angeles operations.
Golin will handle general media relations for the San Francisco Bay
Area-based company, as well as support a full-blown PR campaign
surrounding the launch of Pixar's fourth animated feature, Monsters,
Inc., scheduled for release on November 2, 2001.
Prior to Golin, Pixar worked with hi-tech PR firm Niehaus Ryan Wong for
several years, then brought its account in-house last June. Pixar PR
director Kim Cannon declined to comment on the company's decision to end
its relationship with NRW, but Jon Klaff, a former account leader for
the agency, called the decision a mutual one.
For Golin/LA, Pixar is the most high-profile of a slew of recent
business wins. Other clients who have joined the roster since January
include: 4kids Entertainment, which licenses, distributes and produces
entertainment-themed products for children; Kurzweil Al Network, which
hired Golin for inventor/author Raymond Kurzweil's virtual alter-ego,
Ramona; and Kessel, a Hong Kong-based consumer electronics company.