SAN FRANCISCO: Niehaus Ryan Wong, which just two weeks ago
terminated at least 22 positions, or 20% of its agency-wide work force,
has won two new accounts in its eBusiness group.
Interwoven, a Sunnyvale, CA-based, publicly traded provider of content
management software previously handled by Blanc & Otus, has named NRW PR
agency of record.
'We just needed a change, and NRW had the industry expertise,
intelligence and proactive ideas we were looking for,' said Interwoven
corporate communications manager Jessica Johannes.
NRW also won the PR business for Asera, a Silicon Valley e-business
software company handled for the past year by Connors Communications'
San Francisco office. According to Connors SVP Scott Allison, agency and
client reached a mutual decision to not renew a one-year contract ending
For NRW, the two wins signify a continuing move away from the consumer
Internet sector for which it made a name for itself in the mid- to late
'90s. Due to a number of factors, including losses to other agencies and
the tech market decline, few of NRW's high-profile clients in this
space, such as Yahoo!, Pixar, Nordstrom.com, Motley Fool and PlanetRx,
are left on the roster. According to chairman Bill Ryan, the agency is
moving into new areas of Internet technology, including global
networking, wireless and convergence.