SAN FRANCISCO: Neale-May & Partners, a Silicon Valley-based PR
agency with offices in New York and San Francisco, is spearheading the
creation of a worldwide network of independent, technology-focused firms
that it hopes will challenge the multinationals for global PR
Global Fusion Technology Group, which is slated to formally debut at the
Networld/Interop trade show in May, will include at least 25 partner
firms from North and South America, Asia, Europe, Australia and
'There are lots of great technology accounts out there, and very smart
people don't get a chance to go after the business because they don't
have dots on a map,' said Donovan Neale-May, whose agency will be the
largest in the network and function as the US anchor. 'We want to
compete with the Ogilvys, Text 100s and Brodeurs of the world and go
after those companies that might be disenchanted with the cost and level
of service of the major, multinational agencies and are looking for
hands-on involvement by agency principals.'
Neale-May added that he thinks other existing international PR networks,
such as Pinnacle and Worldcom, lack the specific technology focus of
He did not disclose the names of all the agencies that have been invited
to help launch the network, but said that Multimedia PR will act as
co-anchor for Global Fusion in the UK. The group is aiming for a
presence in at least eight US cities, and in a minimum of 18 countries
around the world.
Each firm will operate completely autonomously, according to Neale-May.
'What we are bringing them in business will be gravy,' he said.