Neale-May leading the way in forming tech PR alliance to rivalmultinationals

SAN FRANCISCO: Neale-May & Partners, a Silicon Valley-based PR

agency with offices in New York and San Francisco, is spearheading the

creation of a worldwide network of independent, technology-focused firms

that it hopes will challenge the multinationals for global PR

accounts.



Global Fusion Technology Group, which is slated to formally debut at the

Networld/Interop trade show in May, will include at least 25 partner

firms from North and South America, Asia, Europe, Australia and

Africa.



'There are lots of great technology accounts out there, and very smart

people don't get a chance to go after the business because they don't

have dots on a map,' said Donovan Neale-May, whose agency will be the

largest in the network and function as the US anchor. 'We want to

compete with the Ogilvys, Text 100s and Brodeurs of the world and go

after those companies that might be disenchanted with the cost and level

of service of the major, multinational agencies and are looking for

hands-on involvement by agency principals.'



Neale-May added that he thinks other existing international PR networks,

such as Pinnacle and Worldcom, lack the specific technology focus of

Global Fusion.



He did not disclose the names of all the agencies that have been invited

to help launch the network, but said that Multimedia PR will act as

co-anchor for Global Fusion in the UK. The group is aiming for a

presence in at least eight US cities, and in a minimum of 18 countries

around the world.



Each firm will operate completely autonomously, according to Neale-May.

'What we are bringing them in business will be gravy,' he said.



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