ST. LOUIS: The Midwest Area River Coalition (MARC2000) has awarded
Fleishman-Hillard a dollars 500,000 national campaign to funnel federal
dollars into rebuilding America's crumbling waterways.
MARC2000 represents barge companies, industrial shippers and
agricultural commodity groups who depend on arteries such as the
Mississippi and Missouri rivers to transport their goods.
The Fleishman team, lead by VP David LaValle, will be courting members
of Congress through media and grassroots efforts in their home
The goal is to revitalize the rivers' locks and dams, many of which are
operating beyond their life spans and causing undue congestion and
According to Lynn Muench, VP of MARC2000, based on the high quality of
Fleishman's previous work for the coalition, virtually no other firms
'It would be hard to find someone with the same insight into the
region's politics as Dave LaValle,' she said.
Both LaValle and Muench believe environmental groups that are opposed to
increased traffic on the nation's waterways are misguided. 'Every barge
can carry as much cargo as 58 18-wheel trucks. It's a clean-air issue,'