MARC2000's dollars 500k campaign to better America's waterways goesto Fleishman

ST. LOUIS: The Midwest Area River Coalition (MARC2000) has awarded

Fleishman-Hillard a dollars 500,000 national campaign to funnel federal

dollars into rebuilding America's crumbling waterways.



MARC2000 represents barge companies, industrial shippers and

agricultural commodity groups who depend on arteries such as the

Mississippi and Missouri rivers to transport their goods.



The Fleishman team, lead by VP David LaValle, will be courting members

of Congress through media and grassroots efforts in their home

states.



The goal is to revitalize the rivers' locks and dams, many of which are

operating beyond their life spans and causing undue congestion and

delays.



According to Lynn Muench, VP of MARC2000, based on the high quality of

Fleishman's previous work for the coalition, virtually no other firms

were considered.



'It would be hard to find someone with the same insight into the

region's politics as Dave LaValle,' she said.



Both LaValle and Muench believe environmental groups that are opposed to

increased traffic on the nation's waterways are misguided. 'Every barge

can carry as much cargo as 58 18-wheel trucks. It's a clean-air issue,'

said LaValle.



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