FOUNTAIN VALLEY, CA: Ketchum has triumphed in the contest for
agency-of-record status for Hyundai Motor America, with the assignment
to handle West Coast PR and oversee all national PR issues.
Ketchum becomes the fourth agency in Hyundai's nationwide PR
Total PR spending for those agencies is dollars 1 million annually, said
Chris Hosford, director of communications.
Regional agencies handle PR with local automotive journalists. Ketchum
will do that on the West Coast and coordinate the regions.
Annualized billings for Ketchum next year are likely to be dollars
750,000, Hosford said. While he wouldn't comment on finalists, other
sources said Ketchum beat out BSMG and Stoorza. The review was handled
by Los Angeles-based search firm Jerry Swerling & Associates.