NEW YORK: GCI Group is steeling itself to announce a series of
company-wide layoffs that will reduce the US work force by a reported
According to a number of sources close to the New York-based agency,
approximately 50 positions have been eliminated from GCI offices in LA,
San Francisco, Atlanta, Chicago and New York. Insiders said no one
particular practice area was targeted, although San Francisco is said to
be the location hardest hit, with a reported 10-15 employees receiving
CEO Bob Feldman did not directly deny or confirm the downsizing
'We have not formally announced anything, but it is safe to say that
like every other agency right now, we are looking at ways to better
align our staff capacity and revenues,' he told PRWeek.
GCI has been hit hard by the dot-com decline and the falling corporate
tech market. The San Francisco branch was heavily weighted with consumer
Internet clients, such as MP3.com and NetCentives, despite also boasting
consistent growth in biotech and public affairs. GCI also suffered from
a string of senior staff resignations in New York.