ATLANTA: Fitability Systems has developed an online initial
interview process and personality test that can help PR firms save money
when recruiting employees in the tightening economy.
'With the onslaught of resumes firms are getting today, this helps
filter out people who are not likely to be compatible,' said Regi
Campbell, CEO of Fitability.
PR firms can create their own online interview forms for various jobs
and then refer candidates to Fitability's Web site (www.fitability.com)
to complete the interview and take the personality test. Fitability
maintains a library of 750 personality types and job descriptions, which
can be customized by users.
The cost is dollars 50 per online interview initially, but drops as
firms use the site more frequently.
Interviewing a candidate face-to-face can cost anywhere from dollars 300
to dollars 2,000 depending on travel expenses, Campbell explained,
adding that his system's personality test should cut down on job
turnover by predicting a prospective employee's compatibility with a
The Council of Public Relations Firms last year developed its own
personality test for potential PR job candidates, designed to help
assess suitability of candidates from other professions who wanted to
switch to PR.