CHICAGO: Utility giant Exelon, in the midst of a dollars 10 million
branding and ad campaign, is searching for a No. 2 person for its PR
Don Kirchoffner, VP of corporate communications, said whomever fills the
spot will oversee use of outside agencies and deal with the company's
CEO on key PR issues. He's looking for someone who understands the
utility industry and has extensive media relations experience.
The hire is part of Kirch-offner's effort to build a PR staff for
Exelon, a dollars 12 billion-in-revenue company formed last October by
the merger of Chicago's Unicom Corporation and Philadelphia's PECO
'My 'staff' is only myself and two other people,' said Kirchoffner, a
veteran of the Chicago PR scene and president of the Chicago PRSA
chapter. He had been director of corporate communications for
Commonwealth Edison, Unicom's operating company, prior to the
Exelon will use part of the dollars 10 million earmarked for branding to
hire PR agency help.
PR tasks Kirchoffner wants to tackle include benchmarking projects,
focus groups to establish the effectiveness of internal communications
efforts and a communications audit.