When I was 24, I worked in New York for Solters/Roskin/Friedman, an
entertainment PR firm. One day, Tony King, the Rolling Stones' US PR
rep, called to schedule a meeting and discuss the band's upcoming tour.
I pleaded with my boss to attend and she agreed.
Two years out of college, I had no anecdotes to share. But at one point,
Tony told Sheldon Roskin, the head of the firm, that he wanted to 'hear
what the young man had to say' and directed his attention at me. I spoke
for less than three minutes. I told him how important the tour was for
the band. I talked about their relevance to a US audience. I discounted
the fact that they hadn't toured in nearly eight years.
When I finished, Tony turned to Sheldon and said, 'If we hire you, will
he work on the account?'
We did not win the account. But, apparently, I made quite an impression.
Weeks later, I called Tony and asked him flat out for a job on the tour.
After a few phone calls and meetings, Tony recommended that I be hired
as the advance press rep on the tour.
My career really took off after the tour, and I have Tony King to thank
Bennett Kleinberg is VP of technology for Magnet Communications in New