BOSTON: The Consortium for Energy Efficiency is searching for a PR
firm to handle a three-year campaign to encourage companies to buy and
use more efficient industrial motors.
The RFP for the campaign, dubbed Motor Decisions Matter, sets a
first-year budget of dollars 70,000. It also mentions spending dollars
150,000 during the campaign's three-year life cycle, but Melissa
Mastrianni, a program associate at the consortium, said only first-year
funding has been finalized. The group will look for agency input on
spending levels for the second and third years.
The campaign will target corporate CFOs and plant managers, who are the
one that set motor-buying budgets and make buying decisions at most
companies, said Mastrianni.
The consortium expects to select a winning proposal April 6 and wants to
launch the campaign at a June industry convention in Chicago. Responses
to its RFP are due March 28.