NEW YORK: Estee Lauder Companies has revamped its internal PR team
and plucked top agency people to fill two of three strategic posts.
Sally Susman, SVP of global communications, is orchestrating the
Earlier this month, Janet Bartucci was appointed to VP of global
communications, a post that stood vacant when Susman joined Estee Lauder
in October 2000.
Bartucci had been director of the New York marketing communications
practice for Hill & Knowlton. Her responsibilities at Estee Lauder
include counseling brand presidents.
Bari Seiden, formerly VP and director of media relations for M. Booth
and Associates, was hired as a second VP of global communications, a new
position created when one of the company's product PR people took over
the Jo Malone line exclusively. Seiden will manage PR for brands such as
Aramis and Tommy Hilfiger.
The third post has been filled by Jennifer Mann, previously director of
business publicity for Saks Fifth Avenue. As executive director of
global communications, Mann will work on corporate messaging.
The new team faces a challenge. Estee Lauder, which has 16 fragrance,
skincare and haircare brands, including Clinique, Stila, Aveda and
Prescriptives, warned last week that softer US sales will push its third
quarter earnings lower than predicted.