Beauty giant gives PR a makeover

NEW YORK: Estee Lauder Companies has revamped its internal PR team

and plucked top agency people to fill two of three strategic posts.



Sally Susman, SVP of global communications, is orchestrating the

changes.



Earlier this month, Janet Bartucci was appointed to VP of global

communications, a post that stood vacant when Susman joined Estee Lauder

in October 2000.



Bartucci had been director of the New York marketing communications

practice for Hill & Knowlton. Her responsibilities at Estee Lauder

include counseling brand presidents.



Bari Seiden, formerly VP and director of media relations for M. Booth

and Associates, was hired as a second VP of global communications, a new

position created when one of the company's product PR people took over

the Jo Malone line exclusively. Seiden will manage PR for brands such as

Aramis and Tommy Hilfiger.



The third post has been filled by Jennifer Mann, previously director of

business publicity for Saks Fifth Avenue. As executive director of

global communications, Mann will work on corporate messaging.



The new team faces a challenge. Estee Lauder, which has 16 fragrance,

skincare and haircare brands, including Clinique, Stila, Aveda and

Prescriptives, warned last week that softer US sales will push its third

quarter earnings lower than predicted.



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