NEW YORK: Salaries in public relations rose by a staggering 17%
last year, a new report by PRWeek reveals today.
The PRWeek/Text 100 Salary Survey 2001 (published inside this issue)
confirms the unprecedented salary inflation in last year's PR job
Salaries in hi-tech rose most, up 27%. In Silicon Valley, paychecks
spiraled by 32% and tech turnover was 50%.
But with the demand for PR talent outstripping the supply of qualified
counsel across the board, salaries rose substantially in all
While it's perhaps no surprise to find that agencies saw the most heated
response (up 19%), the escalation was strongly felt in corporations
(16%), government/political PR (17%), and even, to a lesser extent, in
the traditionally impecunious nonprofit sector (up 8%).
But the PRWeek/Text 100 Salary Survey 2001 comes with a health warning:
in the newly straitened economy, 17.6% of respondents said they fear for
their job as a result of the economic slowdown, including 25% of
executives in agencies, and nearly 36% in the tech sector. And 27% of
corporates also expressed concern about the impact of possible M&A.
However, suggestions that job turnover would end as a result of the
downturn are still moot: 35% of respondents expect to change jobs in the
next 12 months, and 32% are actively looking now.
See survey results, p. 23; Editorial, p. 12
SALARY BY JOB TITLE
PR Agency Corporation politics profit
Title dollars dollars dollars dollars
Average 60,000 65,000 51,000 47,000
Chairman/president/CEO/COO 131,000 97,000 N/A 59,000
Director/MD/Partner 113,000 82,000 68,000 51,000
EVP/SVP 142,000 165,000 95,000 73,000
Vice president 91,000 122,000 83,000 72,000
Communications/PR director 82,000 82,000 67,000 44,000
AE/PR Manager/supervisor 50,000 52,000 48,000 44,000
Senior account executive 47,000 49,000 48,000 61,000
AE/PR officer 37,000 46,000 41,000 35,000
Account coordinator/AAE 31,000 44,000 44,000 35,000
Source: PRWeek/Impulse Research