2000: salaries rise 17%; 2001: 17% fear job cuts

NEW YORK: Salaries in public relations rose by a staggering 17%

last year, a new report by PRWeek reveals today.



The PRWeek/Text 100 Salary Survey 2001 (published inside this issue)

confirms the unprecedented salary inflation in last year's PR job

marketplace.



Salaries in hi-tech rose most, up 27%. In Silicon Valley, paychecks

spiraled by 32% and tech turnover was 50%.



But with the demand for PR talent outstripping the supply of qualified

counsel across the board, salaries rose substantially in all

sectors.



While it's perhaps no surprise to find that agencies saw the most heated

response (up 19%), the escalation was strongly felt in corporations

(16%), government/political PR (17%), and even, to a lesser extent, in

the traditionally impecunious nonprofit sector (up 8%).



But the PRWeek/Text 100 Salary Survey 2001 comes with a health warning:

in the newly straitened economy, 17.6% of respondents said they fear for

their job as a result of the economic slowdown, including 25% of

executives in agencies, and nearly 36% in the tech sector. And 27% of

corporates also expressed concern about the impact of possible M&A.



However, suggestions that job turnover would end as a result of the

downturn are still moot: 35% of respondents expect to change jobs in the

next 12 months, and 32% are actively looking now.



See survey results, p. 23; Editorial, p. 12



SALARY BY JOB TITLE

Govt/ Non-

PR Agency Corporation politics profit

Title dollars dollars dollars dollars

Average 60,000 65,000 51,000 47,000

Chairman/president/CEO/COO 131,000 97,000 N/A 59,000

Director/MD/Partner 113,000 82,000 68,000 51,000

EVP/SVP 142,000 165,000 95,000 73,000

Vice president 91,000 122,000 83,000 72,000

Communications/PR director 82,000 82,000 67,000 44,000

AE/PR Manager/supervisor 50,000 52,000 48,000 44,000

Senior account executive 47,000 49,000 48,000 61,000

AE/PR officer 37,000 46,000 41,000 35,000

Account coordinator/AAE 31,000 44,000 44,000 35,000

Source: PRWeek/Impulse Research



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