Sun divides dollars 15m work among four

SAN FRANCISCO: Concluding one of Silicon Valley's most hotly

contested agency reviews, Sun Microsystems has appointed four firms to

handle its newly split domestic and worldwide PR account.

Sun's business, which is worth an estimated dollars 12 million to

dollars 15 million, has been divvied up between Citigate-Cunningham, KVO

Public Relations, Alexander Ogilvy and Eastwick Communications. Citigate

landed the lion's share of the business - the US and global corporate

account - while KVO was tapped for software, Ogilvy for industry and

customer group PR and Eastwick for Sun's enterprise business.

Prior to the review, the majority of the work was handled by

Burson-Marsteller, Sun's corporate agency of record for five years, and

Ketchum/Silicon Valley.

The review was initiated by management consultant Allison Hopkins of

Core Elements.

According to Hopkins, Burson and Ketchum both participated in the pitch

for different parts of the newly structured business. 'We interviewed

several Fortune 500 companies about how they handle public relations and

found that many used different best-of-breed agencies for different

parts of the business,' she said. Hopkins sent out the first RFPs in


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