'Queen of advertising' lands lead PR role in Bush administration

WASHINGTON - Advertising doyenne and darling of Madison Avenue Charlotte Beers was nominated by President Bush last week as the next undersecretary of state for public diplomacy and public affairs.

WASHINGTON - Advertising doyenne and darling of Madison Avenue Charlotte Beers was nominated by President Bush last week as the next undersecretary of state for public diplomacy and public affairs.

The post makes Beers the de facto international PR representative for

the United States and gives her jurisdiction over international

communications and diplomacy.

Beers, often referred to as 'the queen of advertising,' is largely

credited for breaking the glass ceiling over Madison Avenue. She is the

first woman ever to chair the American Association of Advertising

Agencies, a post she held in 1998, and she became CEO of a foundering

Ogilvy & Mather in 1992. Her efforts there led to the agency's

revival.

Beers enjoyed a brief retirement in 1996, but was lured back to

advertising three years later at the age of 63 by Martin Sorrell, who

asked her to take the helm at O&M's sister agency J. Walter Thompson.

She will continue her duties there until the Senate confirms her

nomination.

While neither Beers nor White House staff would comment on the

appointment, her responsibilities, according to the State Department Web site, include ensuring 'that public diplomacy (engaging, informing, and influencing key international audiences) is practiced in harmony with

public affairs (outreach to Americans) and traditional diplomacy to

advance US interests and security.'

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