NEW YORK: The hunt is on for one of the most senior positions in
fashion public relations.
Polo Ralph Lauren is searching to replace Lynn Tesoro, senior vice
president of corporate communications and collections marketing. Tesoro
is assisting the firm with the search for a replacement. She was
mysterious about her future plans, saying only: 'I'm planning on doing
something which will become clearer in the next few weeks.'
Tesoro's former role in-volves overseeing advertising, collections and
brand marketing. She is something of a fashion PR maven, having spent
five years at Polo, six years at Calvin Klein and four years at
Tesoro's colleague, Guillermo Zalamea, senior director of public
relations for the men's collection, is also taking off. He is joining
designer John Varvatos, who currently uses Paul Wilmot Communications
Polo Ralph Lauren's PR and marketing arm has recently been working
closely with actress Penelope Cruz who is featured in the firm's latest