WASHINGTON: Ogilvy PR's public affairs practice, in a bid to brand
itself as an authority on privacy, is launching a newsletter that will
help clients and legislators follow the controversial topic.
The publication will track privacy legislation and privacy scandals in
the media from a public-affairs perspective, said Christopher Hamilton,
an account supervisor for the Washington, DC-based practice and a
contributing editor for the newsletter. It will be sent to clients,
potential clients and members of Congress.
Ogilvy isn't the first agency to address privacy matters. In February,
the Porter Novelli Convergence Group (PNCG) launched a program to help
guide its clients through the privacy minefield. The project is based
out of PNCG's Los Angeles office.
The inspiration for Ogilvy's newsletter came from a study of privacy in
the European Union by staff working in Brussels. 'The EU's privacy
issues make Washington's look easy,' explained Jamie Moeller, Ogilvy's
global PA head.
Hamilton said the news-letter was a natural extension of the work Ogilvy
was doing for its clients: 'We've been specializing in (privacy) so much
and our work is so cutting-edge that we wanted to develop a publication
to show it off as one of our core competencies.'
See Editorial, p. 12.