NEW YORK: Volvo Cars of North America has selected CooperKatz as

the PR agency for a six-city tour of its first Safety Concept Car in

more than 25 years. The car, which is positioned as a clear vision for

future automotive safety, is the result of close collaboration between

Volvo Cars and its parent, Ford Motor Company. CooperKatz'

responsibilities for the May tour include venue selection and media

outreach in Washington, DC, Atlanta, Miami, Los Angeles, San Francisco

and Seattle.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in