CYPRESS, CA: Mitsubishi Motors of America is consolidating product
and corporate PR with Fleishman-Hillard, dropping Stanton-Crenshaw.
The US arm of Japan's Mitsubishi hired Stanton-Crenshaw in 1999 for what
was then a dollars 1 million PR account. The agency then set up an
office in Huntington Beach, CA, to service the account, and has now cut
two positions there as a result of the loss.
Fleishman has worked with Mitsubishi before on a project basis. 'We
really value their global ability,' said Gael O'Brien, the company's VP
of corporate communications.