Why is Fleishman-Hillard the biggest PR agency in the US? Could it
be the quality of its counsel? The superior media relations skills of
its executives? Or the fact that it can train pets to act like PR
This unique - and little-known - skill comes right from the top. Word
has reached PRWeek's offices of CEO John Graham's double-act routine
with his miniature schnauzer, Wolf.
Two years ago, Graham was recording a video message to welcome the
employees of Upstart, a West Coast tech agency that Fleishman had just
The Upstart offices are full of employees' dogs, and its management
thought it would be a nice touch for Graham to appear with his dog on
All was running according to plan until Graham began to talk about how
great Fleishman people are. Right on cue, and showing his true PR
colors, Wolf reached up and licked his owner's face. 'He didn't even ask
for an appearance fee,' reports a proud Graham. What's next? Press
conferences anchored by cute, small children?