LONDON: Cohn & Wolfe has signed an affiliation agreement with
15-person Swedish public relations and communications agency Kind &
Partners in what Cohn & Wolfe's European marketing director said was a
completion of top-tier representation in the European markets.
Stockholm-based Kind & Partners will co-market and perform joint client
and promotional work with the Cohn & Wolfe European network. No money
changed hands in the deal and the two businesses will remain separate in
their finances and operations.
The agreement follows the acquisition of a Paris office in August, and a
Madrid office in September.
'We're in a big growth phase,' said European MD James Thellusson, who is
based in London. 'Sweden is a large economy and there is a lot of
exciting technology business there, so it adds to our European
Our Danish office also gains by having that commercial and personal
relationship so close by.'
Kind & Partners and Cohn & Wolfe already work jointly on two accounts:
Orange, the European telecommunications giant, and Alfa Laval, a Swedish
Thellusson said Cohn & Wolfe is looking at further European agreements
and acquisitions, but declined to specify where or when they might