NEW YORK: Dow Jones, which publishes The Wall Street Journal, has
hired Steve Goldstein as VP of corporate communications, its top PR
Richard Tofel, Goldstein's predecessor, will become assistant to the
publisher. Other Dow Jones titles include SmartMoney and Barron's, and
the company also provides news content to CNBC.
Previously SVP at the Insurance Information Institute, Goldstein
admitted his first task will be to learn the publishing business.
'I want to see things like how the newspaper is printed, visit different
bureaus and meet as many employees as I can,' he said. This is all part
of his plan, he continued, to make the communications office more
accessible and responsive to employee information needs.
Goldstein will also focus on building brand awareness
Dow Jones has PR teams based in New York, London and Hong Kong.
During his seven-week interview process, Goldstein met WSJ managing
editor Paul Steiger, who offered him a piece of advice: 'He told me to
never lie,' said Goldstein