PRINCETON, NJ: Battery giant Exide is parting company with its PR
agency Kermish-Geylin following a decision to bring its PR in-house.
Exide hired former General Motors PR executive Tim Yost three months ago
as VP of communications to spearhead improved media relations.
Kermish-Geylin president Michael Geylin claimed he had told Exide CEO
Robert Lutz that his company was too big not to have someone handling
corporate PR in-house. Therefore, Geylin was not surprised by the move:
'It is a natural evolution that we expected.' The agency had been on
board since 1998, and may still be used occasionally.
Exide was the subject of a story last week in The Wall Street Journal as
it pleaded guilty to federal charges of conspiracy to commit fraud for
supplying faulty batteries to Sears, Roebuck & Company.