CAMPBELL, CA: BSMG World-wide has beaten out 15 national and local
agencies to become the agency of record for NVIDIA, the graphics
processing company which will provide the core technology for Xbox,
Microsoft's new game console set to launch in the US in fall 2001. The
companies have signed a year-long contract.
Derek Perez, director of PR for NVIDIA, said the company had become too
big for its two in-house PR officers to handle alone. Perez said BSMG's
pitch convinced him the agency has contacts in the business and
financial press, a priority for NVIDIA.
'BSMG will help us broaden our scope to reach press we weren't able to
reach before,' said Perez.
Five BMSG staffers will service the account out of the agency's
Portland, San Francisco and Silicon Valley offices. West Coast tech
group, BenJamin Group/BSMG World-wide, will lead the account.
Last week, Benjamin Group/BSMG was also appointed by CrossWorlds
Software, a leader in the business integration software space. BSMG
replaced Fitzgerald Communications on the business, as CrossWorlds
wanted to consolidate the PR with the advertising account, held by BSMG
sister agency Bozell Silicon Valley.