Ruder Finn launches second agency under new holding co. umbrella

NEW YORK: With Ruder Finn reporting 42% growth in 2000, and claiming double-digit growth in the first quarter of 2001, David Finn has underlined Ruder Finn's strongly independent status by forming a second-string conflict agency and setting up a new holding company.

The Ruder Finn Group will house both Ruder Finn (RF) and its new sibling, RF Binder Partners (RFBP). The new agency, headed by Amy Binder, former president, RF Americas, will operate under a separate P&L, though figures will be reported as a whole group. Richard Funess has moved up from MD to fill her role.

RFBP will open its doors on May 1, moving to new Madison Avenue offices a month later. With dollars 15 million in billings and 100 employees, the setup has already been working as a virtual agency within RF over the past year.

It will focus on what Binder called the 'changing communications needs of Fortune 1000 companies and start-ups as they face an unpredictable business environment.'

The management team includes Robert Ferris and Frank Watson as executive MDs. George Drucker will be client marketing officer, overseeing client activities in the West, with Nancy Moss running Northeast out of Boston, and Joyce Fitzpatrick serving the Southeast from Raleigh, NC.

Clients moving across from RF will include Bank of America, Carter Wallace and McGraw-Hill.

Kathy Bloomgarden and Peter Finn have been appointed co-CEOs of RF, respectively former president and chairman.

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