NRW's hi-tech head bolts after four months to join rivalFitzGerald

NEW YORK: Craig Wood, the head of Niehaus Ryan Wong's New York

office, has jumped to rival hi-tech independent Fitz-Gerald

Communications to fill a similar post. Wood, a former senior PR

executive from Saatchi & Saatchi whose arrival at NRW last October was

heralded as a key hire for the San Francisco-based firm, has signed with

Cambridge-based FitzGerald to head up its year-old Manhattan branch.

Wood, whose former post at NRW has not yet been filled, has replaced

Laura Grimmer, a six-year employee of Fitz-Gerald who recently left the

firm to go freelance.

'I wasn't looking for a new job, but the opportunity presented itself to

work with a group of extremely talented, individuals on a very strong

client base within a unique agency culture,' said Wood in explaining his

decision to leave NRW after less than four months.

Prior to NRW, Wood spent nearly six years with advertising giant Saatchi

& Saatchi (now part of Publicis SA) running the company's business

communications/PR operations. Most recently his title was COO of

Saatchi's global b-to-b network, the integrated communications division

created by the absorption of The Rowland Company.

At FitzGerald, Wood will oversee a team of 18 New York-based employees

and a host of clients including Dynamic Soft, CMP Media and Serius.

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