SAN FRANCISCO: Ruder Finn has picked up two new clients for its San
Francisco consumer practice: The Dr. Spock Company, a publishing,
broadcast and new media company that provides information about
parenting, and SeniorSurfers, which provides computer training and
Internet support services to people over 50. This is the first PR firm
for Spock; Senior Surfers previously used Deen & Black (now part of
Ogilvy Public Relations).