SAN FRANCISCO: Ruder Finn has picked up two new clients for its San

Francisco consumer practice: The Dr. Spock Company, a publishing,

broadcast and new media company that provides information about

parenting, and SeniorSurfers, which provides computer training and

Internet support services to people over 50. This is the first PR firm

for Spock; Senior Surfers previously used Deen & Black (now part of

Ogilvy Public Relations).

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