Ketchum changed by Stromberg buy

NEW YORK: Ketchum's workplace communications and change management

practice has acquired New York-based Stromberg Consulting, a management

consulting firm that specializes in change management communications.

Ketchum's two-year-old practice has re-branded itself Ketchum Inside to

reflect its expanded capabilities, although Stromberg will not merge

with it - or change its name.

While Peter Fleischer, partner/director of Ketchum Inside, would not

comment on the exact purchase price, he did say that Stromberg's

projected fee income for this year is more than dollars 12.5 million and

Ketchum paid based on projection of future profits.

Gary Stromberg, founder and president of Stromberg Consulting, will

continue to run the firm and retain his titles. It has not been decided

whether his staff will be relocated to Ketchum's New York


'Our value just went up enormously,' said Fleischer of the Stromberg

acquisition. Ketchum Inside is shooting for dollars 30 million income

this year, 15% of the goal for Ketchum as a whole, which is aiming for

dollars 200 million in 2001.

Fleischer said there were no client conflicts. Stromberg clients include

Citibank, Pfizer, Morgan Stanley, Deutsche Bank, MetLife and Merck.

Ketchum Inside clients include Visa USA, Cingular, 3M, BP and Whirlpool.

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