'Inside' out as mag merges with Brill's

NEW YORK: Powerful Media's two-person PR department has been

disbanded following the company's merger with Brill Media Holdings.

Jason Roth, director of communications, and Allison Schleuter, publicity

coordinator, were laid off last week when the deal was announced.

Brill, which owns the magazine Brill's Content, gains control of Inside

magazine, but plans to replace both with a new title, Inside


It also owns Inside.com.

The company is 49% owned by Primedia and a partner in Media Central, a

collection of media publications and resources. Inside.com will be

blended with Media Central.

Primedia uses Sloane & Company for PR. Neither Powerful Media nor Brill

Media retains an agency.

Brill's Cindy Rosenthal, who, along with one other person make up the

company's PR team, would not confirm the percentage of jobs yet to be

cut. Some news reports have said as much as 50% of the total staff.

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